I started The WW Club on January 28th 2015, with the aim of bringing the unique creative energy of my hometown of London to women in L.A. and beyond. What started as an ambitious co-work and event space (but truly was never intended to be anything more than a pop-up to launch The Handbook!) has taken me on an amazing ride over the past 11 months: a self-published book, events in Los Angeles, London, and New York, a month-long partnership with one of my favourite brands in the world, the expansion of this website, a relocation to my new home of Brooklyn – and, most importantly, the opportunity to meet hundreds of amazing women doing amazing things, all around the world. What. A. Year.

I've honestly never felt more professionally inspired or motivated than I do right now. My plans for The WW Club keep me awake at night in the best possible way, and I'm so excited for the possibilities that lie ahead in 2016. Over the past year, I've learnt more about work, business, and life than perhaps ever before; this journey has been a fast-track in event production 101, hosting 101, social media 101, branding 101, design 101, accounting 101, business formation 101, and so, so much more. I've learnt the power of getting an idea off the ground long, long before it feels 'ready', but I also know, now more than ever, that great things really do take time. 

If I want The WW Club to grow into all that I hope it can become, I have to plan and execute my goals in a thoughtful and strategic way.  For that reason, I wanted to share some of my personal plans for 2016 in the interests of a) sheer accountability! and b) fostering the spirit of community and transparency that The WW Club is built on.

I'd love to hear your own goals for 2016, so please share them in the comments section below or simply email me to let me know what you're plotting - and how myself and The WW Club can help you along the way.

Wishing you all a fabulous (and safe!) NYE, and an exciting start to 2016. Thank you so much for all your support so far.

Phoebe x


I've spent most of this year in the professional company of women, and it has been one of the greatest joys of my working life. I'm endlessly inspired by the women I meet and interview through my events, and I hope to get to know a million more of you in 2016. 

In order to grow The WW Club, I'm also going to need to get some support (to date, the entire venture has been the work of a pretty exhausted team of one - that team, ha!) so I'd like to take on my first intern in early 2016. If you're interested in helping The WW Club grow, please email me with some information about yourself and tell me why and how you'd like to get involved.


Needless to say, I'm committed to making plenty more events happen in 2016 (again, if you have any ideas or want to partner up, drop me a line!) - meeting up IRL always leaves me feeling warm and fuzzy. 

I'm also planning something super-exciting for the virtual component of The WW Club, and planning to launch in early 2016. Please join the mailing list to stay in the loop! It's gonna be good :)


I didn't grow up in the most financially literate household, so money has always been a slightly murky topic for me. This year, I've come to realise how important it is to know how money really works - and how you can make it for you. Next year, I want to ensure that I understand every aspect of my personal and business finances (and I want to help you do the same, obv).


One of the most incredible and rewarding aspects of my work is receiving emails from cool, ambitious women around the world who tell me that they'd love The WW Club to come to their city or town. Trust me, I feel the same way! In 2016, I plan to bring the Club to a host of new locations (as well as continuing to hold it down in my current NY-LA-LDN holy triumvirate). 


Even though my job - like anyone's - can sometimes be draining, I feel so lucky to be able to even consider a career path like this one when there are people all over the world who have no choice but to take on exhausting and poorly-paid work, often in dangerous conditions. In 2016, I want to stay mindful of how lucky I am to do what I do, and try to have as much fun with it as possible. Who's with me?